Choosing a theme for an event appears daunting at first glance. A blank piece of paper sits on the table, staring, laughing, doing its best to make an event planner’s brain blank as well. However, there are a few things that may be kept in mind to avoid this blank paper conundrum.

  1. Cater to the audience of the event. If the attendees of the even enjoy or at least appreciate the theme, they are more likely to give the event a thumbs up.
    1. Age range is very important here. Teenagers are going to like different things than adults. If the attendees include a wide range of both, find something they have in common. For example, why are they attending the event?
  2. Keep it relevant. The theme should have something to do with the purpose of the event! If an Old West theme is chosen for a “Keep The Ocean Clean” event, people become confused. The human brain, while amazing, does not always function well with mixed signals. Instead, an “Under the Sea” look would both compliment the event purpose and provide a clear direction for decorating.
    1. This also includes upcoming holiday seasons. Use those to your advantage like this group did for Halloween.
  3. What are the goals of the event? Why have people gathered to come to this event? Aim to remind them of that through the theme. For example, if it is a fundraiser a theme that has something to do with money makes sense and is a subtle reminder as well. The decorations could be anything from monopoly themed to a lottery winner celebration.
  4. Make it fun! Thank people for being there through the jovial atmosphere. Let them enjoy themselves so that they want to stay for the whole event.

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Looking for ideas for themes? American Meetings, Inc has 127 great ideas to get started!